About
About Us
Rick DeFazio
President
Rick DeFazio’s father, John DeFazio, founded Electric Sales Unlimited in January 1976. Rick DeFazio joined ESU after receiving his MBA from Pepperdine University and his BSBA from the University of Phoenix. Rick completed his Certified Professional Manufacturers Representative (CPMR®) course in 1995.
Rick worked for ESU from 1990 through 2004, in capacities ranging from warehouse, inside sales, outside sales and part of the management team. From 2005 through 2015, Rick was a principal and shareholder with Brazill Brothers & Associates in the New York, Philadelphia and Washington DC territories. Forty years to the day after his father founded ESU, DeFazio Industries was formed in January 2016 covering the mid-Atlantic region. DeFazio Industries is one of the fastest growing rep firms in the region, covering Washington DC, Maryland, Virginia, West Virginia, Pennsylvania and Delaware.
Anthony DeFazio
Account Manager
Anthony DeFazio began his electrical career working for Brazill Brothers & Associates in a part-time role as one of the company’s initial CRM Administrators. His responsibilities included developing standards for database management, cross-referencing accounts between a myriad of manufacturers, and developing standard work for project management, quotations management, and the integration of social media, and email marketing campaigns.
Since DeFazio Industries was formed, Anthony has served as an inside sales representatives and account manager, bringing their years of experience in automation and customer relationship management to the company. Anthony has completed two years of the three-year Certified Professional Manufacturers Representative Program (CPMR®) program and will received his certification in 2019.
Due to his background in sales automation, Anthony continues his role as CRM Administrator DeFazio Industries as the company uses its CRM platform for project mining, quotations management, new product campaigns, and workflow automation.
Michael DeFazio
Account Manager
Michael DeFazio began his electrical career working for Brazill Brothers & Associates in a part-time role as one of the company’s initial CRM Administrators. His responsibilities included developing standards for database management, cross-referencing accounts between a myriad of manufacturers, and developing standard work for project management, quotations management, and the integration of social media, and email marketing campaigns.
Since DeFazio Industries was formed, Michael has served as an inside sales representatives and account manager, bringing their years of experience in automation and customer relationship management to the company. Michael has completed two years of the three-year Certified Professional Manufacturers Representative Program (CPMR®) program and will received his certification in 2019.
Nelson Raley
Account Manager
Company History
DeFazio Industries has a broad line card of respected brands including residential, commercial, industrial and lighting products. As one of the fastest growing rep firms in the Mid-Atlantic and Southeast regions, the company’s territory includes Maryland, Washington DC, Virginia, North Carolina, and South Carolina.
The DeFazio family has been serving the electrical manufacturers representative industry for more than forty years. In 1976, Rick DeFazio’s father, John DeFazio, founded Electric Sales Unlimited in Southern California. Over the past several decades, ESU has grown to become one of the largest manufacturers representative firms in America – covering Arizona, California, and Nevada. Rick DeFazio worked at ESU from 1989 through 2004, serving in various positions. In 2005, Rick moved east and joined Brazill Brothers & Associates as a shareholder and Sales Manager. In 2016, Rick sold his interest in the company and founded DeFazio Industries.
The DeFazio third generation includes Anthony and Michael DeFazio, who began their careers in part-time roles as CRM Administrators at Brazill Brothers & Associates. Their responsibilities included developing standards for effective database management, quotations and lead tracking, and spearheading a digital marketing program.
Since DeFazio Industries was formed, Anthony and Michael have served as Inside Sales Representatives and Account Managers, bringing years of experience in automation and customer relationship management to the company. Anthony and Michael have also received their Certified Professional Manufacturers Representative (CPMR®) certifications.
The DeFazio culture can be summarized as the pursuit of excellence in everything we do. This is made possible through a combination of yesterday’s experience, today’s technology, and tomorrow’s team. Decades of industry experience make us a trusted resource to the manufacturers we represent, the customers we serve, and the marketplaces where we operate.